Fashion Line Product Launch
To maximize the campaign effectively, we decided internally to create two different touchpoints for the audience (Search and Blog) and Social Media. We used content marketing/press releases for the blog while we started conversations and ads promotions through social media. The campaign was a success, with the majority of the brand’s audience informed about the new products launched by the brand.
Task
Create a campaign (awareness, traffic and possibly conversion) for the new designs the brand released.
![Melodia Designs (3)](https://i0.wp.com/wiklys.com.ng/wp-content/uploads/2020/08/Melodia-Designs-3.jpeg?fit=1000%2C1000&ssl=1)
![Melodia Designs (1)](https://i0.wp.com/wiklys.com.ng/wp-content/uploads/2020/08/Melodia-Designs-1.jpeg?fit=1000%2C1000&ssl=1)
![Melodia Designs (2)](https://i0.wp.com/wiklys.com.ng/wp-content/uploads/2020/08/Melodia-Designs-2.jpeg?fit=1000%2C1000&ssl=1)
![Melodia Designs (4)](https://i0.wp.com/wiklys.com.ng/wp-content/uploads/2020/08/Melodia-Designs-4.jpeg?fit=1000%2C1000&ssl=1)
![Melodia-Designs-1](https://i0.wp.com/wiklys.com.ng/wp-content/uploads/2020/08/Melodia-Designs-1.jpg?fit=1000%2C737&ssl=1)
![Melodia-Designs-10](https://i0.wp.com/wiklys.com.ng/wp-content/uploads/2020/08/Melodia-Designs-10.jpg?fit=1000%2C737&ssl=1)
![Melodia-Designs-11](https://i0.wp.com/wiklys.com.ng/wp-content/uploads/2020/08/Melodia-Designs-11.jpg?fit=1000%2C737&ssl=1)
![Melodia-Designs-5](https://i0.wp.com/wiklys.com.ng/wp-content/uploads/2020/08/Melodia-Designs-5.jpg?fit=1000%2C737&ssl=1)
![Bella Naija - Melodia](https://i0.wp.com/wiklys.com.ng/wp-content/uploads/2020/08/Bella-Naija-Melodia.jpg?fit=953%2C635&ssl=1)
![Trends-Melodia](https://i0.wp.com/wiklys.com.ng/wp-content/uploads/2020/08/Trends.jpg?fit=511%2C1080&ssl=1)