Fashion Line Product Launch
To maximize the campaign effectively, we decided internally to create two different touchpoints for the audience (Search and Blog) and Social Media. We used content marketing/press releases for the blog while we started conversations and ads promotions through social media. The campaign was a success, with the majority of the brand’s audience informed about the new products launched by the brand.
Task
Create a campaign (awareness, traffic and possibly conversion) for the new designs the brand released.