Fashion Line Product Launch

To maximize the campaign effectively, we decided internally to create two different touchpoints for the audience (Search and Blog) and Social Media. We used content marketing/press releases for the blog while we started conversations and ads promotions through social media. The campaign was a success, with the majority of the brand’s audience informed about the new products launched by the brand.

Task

Create a campaign (awareness, traffic and possibly conversion) for the new designs the brand released.

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